First there was Katrina Kaif in a Veet ad, apparently feeling 'confident' about tearing off her dress sleeves before walking on the ramp only because she had remembered to use Veet to get hair off her arms.
Worse, there's Kareena Kapoor for Anne French who reveals her shoulders and arms while other women pull at their sleeves and scarves: "Twacha ho khoobsurat, toh darr kaisa?" ("Why be afraid when you have beautiful skin?" or something to that effect.)
I suppose the reason she doesn't walk about naked is that she has a hairy torso, and Anne French only works on arms and legs?
And did anyone catch that one where a tennis player wears long pants and long-sleeved tops because her arms and legs aren't pretty enough? And she's told she has to wear a tennis dress for the actual match because, don't you know, it's not about how you play, it's about how much (hairless and pale) skin you show?
And of course she wins the match, because hallelujah! her skin is pretty and she can wear a dress now!
Edited on 26 April 2009: I just saw the ad again, and it's for some Vaseline body lotion. Apparently, the reason she didn't show her limbs was because they weren't the same colour as her face! So Vaseline comes to the rescue and ensures her legs are as white as her face. Now, I not only wonder why she doesn't use Vaseline all over her body, I also wonder how Vaseline knows exactly what colour all of our faces are! Does it magically take on the colour of the face of whoever uses it? Or can only women whose faces are a certain shade of white use it?