Wednesday, March 11, 2015

Day 70 of Feminist Joys: Jabong's Juice Magazine

A fashion magazine? How is that feminist?

Hold on a minute.

First, I love Jabong. It's where I've spent most of my clothes-shopping money in the last few years. The most important reason is their amazing returns policy: they actually pick up items you want to return, and they've several times refunded me before an order's been picked up. I have had problems with their delivery a few times, but the customer service has usually been great. And of course, they have a great selection of clothes, with a wide range of sizes, and I have found a couple of brands that work for me.

So when I ordered from Jabong last month, they sent me a copy of their magazine. I don't know when I'd last looked at any kind of 'women's magazine' (probably at the hairdresser's a few times over the last few years). I casually flipped through it. And stopped. 

This was the 'love' issue (being February), so they featured a bunch of couples and profiled their relationships. And quite a few of the couples are not heterosexual.

I don't follow mainstream media much, but I don't think this is common. At all. (Which is one reason why I don't follow mainstream media much.)

Two out of the five couples are gay. (And they look incredibly cute and I loved reading their stories too.) (All photos link to the magazine.)

Also, they carried this photo essay. That also featured two women kissing.

Awesome, Jabong. I'm a little sad that you're getting bought by Amazon, but I hope you continue to be awesome.

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